about me
I am an enthusiastic creative with a rich experience of over 10 years as an in-house graphic designer focused on marketing, branding and layout design.
I create professional & beautiful designs that tell a story.
With over a decade of experience as an in-house graphic designer, I bring a wealth of expertise in translating brand identities into compelling visual narratives. My journey has been marked by a deep understanding of brand guidelines, allowing me to meticulously craft designs that resonate with the essence of each brand. Having worked on diverse marketing materials, from print to digital, I’ve honed my skills in creating cohesive and impactful visuals that align seamlessly with overarching marketing strategies.
Beyond graphic design, my proficiency extends to photography, adding a unique dimension to my creative toolkit. Through the lens, I capture moments that not only tell a story but also complement and enhance the overall aesthetic of my design work. This dual proficiency allows me to offer comprehensive and authentic solutions, ensuring that my designs not only meet but exceed the expectations of clients and stakeholders.
Brand Identity
I possess a multifaceted skill set that crafts a distinct and compelling visual representation of a brand. Armed with creativity and innovation, I excel in translating abstract concepts into visually stunning designs that align with the brand's values, personality and overall identity.
Layout Design
Drawing on principles of composition, I expertly structure information, balancing text and imagery to create a cohesive and engaging visual narrative. Whether working on print or digital platforms, my attention to detail ensures that every aspect of the layout aligns with the overall design objectives, enhancing readability and visual appeal.
Photography
As a graphic designer with skills in photography, I bring a unique and enriching dimension to my creative toolkit. This dual expertise allows me to seamlessly integrate an enhanced eye for composition, lighting, and storytelling into my work.
Skills
Experience
2022-Present
Timeshift Media
Graphic designer
Developed and maintained an updated visual identity + brand guidelines for Yoga Anytime and Pilates Anytime, ensuring consistent representation across all platforms. Collaborated with cross-functional teams, including marketing, content production, and engineering (development), to understand design requirements and translate them into visually appealing and engaging designs. Created and designed various marketing collateral, including website assets, social media graphics, email graphics, digital advertisements, and print materials. Developed and executed creative concepts for new product launches, promotional campaigns, and special events, and also played a role as alternate Set Photographer and Videographer.
2016-2022
ECOXPHOTO
Owner/Photographer
Owner/Photographer - Specialized in family lifestyle photography, branding and architecture. Along with lifestyle photography, I was an independent contractor for BEGA North America until 2020 - photographing architectural installations across the US and Canada documenting their product installations and assisting with organization of their asset archives.
2008-2016
BEGA North America
Senior Graphic designer
Produced and designed annual product catalogs, technical drawings, printed marketing and website content. Photographed architectural installations of lighting products throughout North America at locations such as hospitals, universities, and national monuments. Tasked with studio photography of several products for catalog. Responsible for completely digitizing the company’s print/film/negative archives and organization all digital assets.
2007-2008
Big Dogs/
The Walking Company
Graphic designer
Responsible for seasonal catalog design, photo re-touching, file organization, design of marketing collateral such as store signage, packaging and file preparation for print and organization of web assets in all Adobe Creative Suite programs. Assisted photographer in product and lifestyle photography. Assisted with product styling, positioning and lighting for product hero shots as well as website product images.